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Should You Trademark Your Business Name?

If you are a new, successful business owner, you have most likely considered whether you should trademark your business name. After all, you want people to think of your business when they hear your business name, not some competitor with an inferior product or service. Or worse, what if a competitor emerges using your business name but offering an inferior product or service, which in turn leads to confusion among your potential customers? An experienced business attorney, such as an attorney at Weisblatt Law Firm, LLC, can help you register your trademark so that only you can use your trade name. What are some of the advantages of registering a trademark?

Setting Yourself Apart From Your Competition

Your business most likely has many competitors, and if it doesn’t yet, it will soon. Your reputation is important in your trade, and you don’t want confusion among potential clients as to whether you are the other business receiving all of the negative complaints and poor reviews. With a trademark, you can prevent competitors from using your business name and sullying its reputation. Negative public sentiment among your competitors will no longer be wrongfully attributed to your company.

Preventing Freeloaders

Competitors may use a similar name to yours in an attempt to siphon off some of your business without having to put in the marketing that you may be pursuing. You may be spending a lot of time in building up your business name, be it online through SEO, at Chamber of Commerce events, or among other businesses with referral abilities. The last thing you want is another company coming along, setting up shop, and profiting from these efforts. By trademarking your business name, you are ensuring that your marketing is only benefiting your business.

Legal Protection of Trademarks

Registering a trademark is a form of legal protection for your business. If you obtain a trademark, you have access to certain remedies that you would not otherwise have. For instance, if you register your trademark with the U.S. Patent and Trademark Office you can then bring a federal lawsuit against a business that is infringing upon your trademark. You can also obtain a State of Texas trademark that permits state law claims in state court. Registering in both venues will allow you to bring multiple claims against a business infringing upon your trademark and will be quite an incentive for the offender to change it’s business name rather than defend against your claims in court.

Call a Houston Trademark Attorney at Weisblatt Law Firm, LLC, Today to Discuss Trademarking Your Business

Your company name is one of the most important aspects of your business. It is how customers identify who you are and what you do. It is how they search for information about you and determine whether they want to become your customers. Trademarking your business name is a worthwhile endeavor, and the Weisblatt Law Firm, LLC, can help you obtain your trademarks to protect your business. If you desire to protect your business name from competitors, contact the Weisblatt Law Firm, LLC, today at (713) 352-0847. Your business is important, and we will strive to protect it.

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