WEISBLATT LAW
Weisblatt Law Firm, LLC $1000.00 Scholarship Winner Sierra Anderson
Subject: Would you rather venture into B2B (Business to Business) serviced based company or a service based B2C (Business to Consumer) company? Why?
Owning a successful business is an American dream for many people. But it isn’t a dream that comes easy and it definitely requires many decisions to even begin the process. If I were to start a business the very first question I would have to ask myself is obviously “What kind of business do I want to have?” In order to answer this, I believe that I would have to decide who I wanted my business to serve. Would I want to have a business serving other businesses or would I want my business to serve the consumer directly?
I will be honest and say that aspiring to own a business is not my career goal. However, I’ve given it much thought while researching this paper. After considerate deliberation I’ve decided that running a business to consumer service based company would be best for me. I chose to directly serve consumers because I believe it would bring me more personal satisfaction and create a better sense of steadiness for future business profits.
One of America’s most successful CEO’s once said “You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.” I find this quote to be spot on when thinking up a business model. The end goal of starting a business for me would be to be satisfied with what my business offers and to be successful enough to retire someday. In order to reach this goal, I would need to focus on the following two things.
I would want a business that provides a service that truly benefits people, such as a nursing home or a drug rehab center for pregnant teens. Having a business that didn’t directly interact with the people I was serving wouldn’t make me feel wholly satisfied because I wouldn’t be able to see the benefits of my services first hand. I also would want a business that has a very solid foundation for future profits. I feel that a business that served other businesses would tend to be less personal and create a segue for competition to easily replace your services if there is a better price verse better quality.
I feel that businesses that serve other business would involve a less personal business relationship. When I think of these type of businesses all I see is wholesale distributers that don’t sell to anyone but large companies. I feel that B2B serviced based companies are out strictly to make a profit verse get any personally satisfaction or fulfillment from their business services provided.
I also think of what it would be like to be on the other end of the business. How would I view my business as the consumer or business receiving services? If I was working with another business the relationship would be strictly professional. Things that I would consider while working with another business are; do they provide the best price for the services I am seeking? Are they the most efficient company to work with? Are they well established? Do they have a good reputation? On the other hand, if I were a consumer working with a business I would take a more personal view on my interactions with the business. Such as; does this business have a staff that provides the services I need in a way that meets my personal requirements? Do I value the quality of the services I receive from this company more than any monetary value they may require? Does the company have a loyal client base with personal references and reviews?
A world renowned Hungarian psychologist who has worked with countless extremely successful entrepreneurs described owning a business like this; “Many business leaders today view their jobs as entailing responsibility for the welfare of the wider community. These individuals do not define themselves as profit-making machines whose only reason for existing is to satisfy escalating expectation for immediate gain.” “A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms.” This is the moral basis I would want the foundation of my business to be.
In the end I believe that choosing a business to business serviced based company or a service based business to consumer company depends on what your ultimate goal is for your business and for yourself personally. For what I would be looking for I can hands down say that a B2C serviced based company would be the best fit for me.
Attorney Andrew Weisblatt
Mr. Weisblatt has practiced continuously since becoming licensed in 1992 and has represented businesses ranging in size from one person start-up ventures to multi-national corporations employing hundreds of people in multiple countries. From 2005 through 2009 Mr. Weisblatt was in-house counsel and chief operating officer of a multi-national corporation in the steel products industry. That in-house position provided valuable insight into how businesses work and what they actually need from their lawyers – both in-house and outside counsel. Attorney Bio
